Official recall record
Embark my freedom and embark my story perfumes
- Issuing authority
- OPSS (UK)
- Alert date
- 2025-12-23
- Country of alert
- United Kingdom
- Alert level
- Product Safety Report
- Alert type
- Product safety report
- Barcode (EAN/GTIN)
- 8906096162023
- Brand on record
- Embark
What the authority reported
The products present a serious chemical risk as they contain butylphenyl methylpropional (BMHCA/lilial), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child, and may cause skin sensitisation. The products do not meet the requirements of Regulation (EC) 1223/2009.
What to do
Follow the instructions in the official notice — recall remedies (refund, repair, replacement, or disposal) are defined by the issuing authority and the responsible business, and they differ per recall. Do not rely on summaries, including this one.
Verify at the source:
OPSS (UK) — official record →
Record last checked against the registry on 2026-06-05.
Record last checked against the registry on 2026-06-05.
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